Chapter 04
What they want to see.
Shoppers were asked which type of Mall Advertising content they prefer. Discounts dominate — but storytelling holds its own.
Q15 · Content preferences
Preferred ad content type
% of respondents who prefer each content type
Single-select
47%
want discounts and promotions — the strongest single signal in the survey.
21%
want new product launches — meaningful for FMCG and tech brands.
22%
split evenly across storytelling, seasonal and events — the brand-build minority.