Chapter 03
How often they come.
The denominator behind every campaign — average visit frequency per shopper, per month.
Q3 · Visit frequency
Average monthly visits, by mall
Visits per shopper per month
Mean across surveyed visitors at each mall
MOC and NM lead at ~5 visits/month — the highest-frequency environments and the most efficient spots for repeat exposure campaigns. MOE sits at 3.8 visits/month, better suited to broad-reach creative rotations.