Chapter 01
Who notices?
A profile of the shoppers who recalled a mall ad. Skewed female, mid-life, retail-led, and high-frequency.
Demographics
Gender & age
Gender profile
Audience mix
Age profile
Audience mix
Visit context
Why they came & how often
Primary reason for visit
Audience mix
Visit frequency
Audience mix
Behaviour
Time spent & spend per visit
Time spent per visit
Audience mix
Spend per visit (EUR)
Audience mix
The audience is 54% female and weighted to the 35–54 bracket (38%). Half spend 1–2 hours per visit, and 63% come for shopping or dining. €21–€100 is the dominant per-visit spend band (63%).