Chapter 05
Vs. everything else.
Marketers don't buy in a vacuum. Here's how Mall Advertising stacks up against the other channels these same shoppers see in a typical week.
42%
Social media ads
Most noticed channel
25%
Mall Advertising
Second most noticed
23%
Outdoor billboards
OOH reach
11%
TV, radio & print
Traditional media combined
Q11 · Comparative effectiveness
Mall Advertising vs. other channels
How effective are mall ads compared to other channels you see?
Self-reported
Channel reach
Where else they noticed advertising
% of respondents who noticed advertising on each channel
Multi-select; sums to >100%
Social media ads lead at 42% noticing — Mall Advertising is second at 25%, ahead of outdoor billboards (23%) and all traditional media combined (11%). Mall advertising remains the strongest owned physical channel in the mix.